Sol Dorf
1908 - 2002





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Sol Dorf, longtime Milwaukee resident and founder of Milwaukee Biscuit Company, passed away at his winter home in Lake Worth, Florida on December 19th. He was 94.

The youngest of eight children of Eastern European, Jewish immigrant parents, Sol was born in Chicago, Illinois on August 29, 1908.

Sol was a true self-made man who came of age during the depression. Growing up on the family's half-acre farm on the outskirts of Chicago, he was an entrepreneur from an early age. As a teenager he bought sweet corn from a neighboring farmer, hiring his pals to resell them door-to-door -- earning Sol and his friends a two cents per dozen profit. Always a hard worker, he held down two paper routes and lit street lamps on the side before landing his first job in the food industry. As the new 19 year-old store manager at the local A&P Grocery he conceived what he described as the "waterfall cookie display" (formerly cookies were only sold in bulk bins). Quickly advancing at the A&P he was soon hired away by Schultze & Burtch (a Chicago-based biscuit and cracker company) and spent the next 20 years as a supervisor and cookie salesman on Chicago's South Side.

Sol married his wife of 69 years Eva Dorf (nee Eisenberg) in Chicago on November 5, 1933. He was transferred to Milwaukee in 1935 to open up the market for Schultze & Burtch. He was a proud and loving father to his sons Jerry, Shelly and Stan and instilled in them his love of baseball, taking them to Brewers games since the early 1940s.

In 1949 the enterprising Sol, now a family man with three sons, founded the Milwaukee Biscuit Company -- at 1808 Kinikinick Avenue. He began the company by selling cookies out of his station wagon, with his wife Eva serving as bookkeeper and accountant. From these humble beginnings Milwaukee Biscuit Company would grow to become one of the largest food distributors in the United States before being sold to an international conglomerate in 1991. Sol was greatly respected as an employer who valued each and every one of the people who worked for him.

Over the years, Sol received several industry awards as well as being past president of the Biscuit and Cracker Distributor's Association. He retired from the business in 1978 at the age of 70 -- handing off the company to his sons Stan and Jerry. Although the business was sold in 1991, Sol maintained an office at the company until he died.

Sol was a member of Milwaukee's Congregation Emanu-El B'ne Jeshurun Synagogue for more than 60 years, and a member of B'Nei Brith his entire adult life.

Sol touched the lives of many people. He will be remembered for his sense of humor, his warmth and personal charm. He was an avid golfer, a lover of baseball, an esteemed businessman and a much-loved husband, father, grandfather and great-grandfather.

Sol was the beloved husband of Eva (nee Eisenberg), loving father of Jerry (Harriet) Dorf, Sheldon (Phyllis) Dorf and Stanley (Susanne) Dorf, all from Milwaukee. Fond grandfather of Michael (Sarah), Julie (Jenni), Joshua (Kerry), Mitchell (Lynda), Gregory (Dana), Barbara (Michael), Robert (Stefanie), Jonathan (Melissa), and Andrew. Also survived by 10 great-grandchildren and many other loving friends and relatives.

Funeral services were held Sunday, December 22nd in Milwaukee, followed by burial at Spring Hill Cemetery, Milwaukee. In lieu of flowers, memorial contributions can be made to Congregation Emanu-El B'Ne Jeshurun, 2020 Brown Deer Rd., Milwaukee, 53217.




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